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Sonia C.B. Potgieter
Vodacom Pty (Ltd)
South Africa

MComm Industrial Psychology; HR Manager: Vodacom

Antoni Barnard
University of South Africa
South Africa

Industrial & Counseling Psychologist D Litt et Phil Associate Professor: Dept Industrial & Organisational Psychology UNISA

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Bedryfsielkunde Burnout Consumer awareness Faktorstruktuur Job demands Job insecurity Job performance Locus of control Lokus van beheer Psychology Sense of coherence Takseersentrum burnout construct validity engagement job satisfaction qualitative research reliability sense of coherence stress well-being
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Home > Vol 36, No 1 (2010) > Potgieter

The construction of work–life balance: The experience of Black employees in a call-centre environment

Sonia C.B. Potgieter, Antoni Barnard

Abstract


Orientation: Work–life balance, as a crucial aspect of employee and organisational wellness, remains an interesting field of research, especially due to the changing demographic employee profile.

Research purpose: The objective of the study was to explore Black employees’ construction of work–life balance in a customer care environment.

Motivation for the study: The conceptual debate regarding the construct of work–life balance in general as well as limited qualitative research with regard to Black employees’ experience of work–life balance in a South African context motivated the study.

Research design, approach and method: This qualitative study was designed from an interpretivist perspective. Ten employees, selected through purposeful sampling, participated in the study. Data was gathered through in-depth interviews and grounded theory was applied during data analysis.

Main findings: The grounded theory analysis of the data yielded six themes central to participants’ construction of work–life balance. The findings suggest that work–life balance is conceptualised as a continuous, subjective and holistic valuation of satisfaction derived from multiple roles in relation to the importance to the individual at a given point in time.

Practical/managerial implications: Findings provide valuable managerial information to guide suitable strategies enhancing the work–life balance experience and by implication employees’ general wellbeing, job satisfaction and commitment.

Contributions/value-add: This study contributes to the evolving body of knowledge with regard to work–life balance and provides a unique context-specific perspective to the conceptual understanding of the construct.

How to cite this article:
Potgieter, S.C.B., & Barnard, A. (2010). The construction of work–life balance: The experience of Black employees in a call-centre environment. SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde, 36(1), Art. #892, 8 pages. DOI:10.4102/sajip.v36i1.892


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SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde
The international standard serial numbers:
ISSN: 0258-5200 (Print)
ISSN: 2071-0768 (Online)
This work is licensed under a Creative Commons Attribution License.

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